Our job is not about creating beauty, hype or sensation.
Aesthetics is just one of the designer’s tools and should never be seen as an end in itself. At Sequoia-studio, the job of the industrial designer is to create value, to give meaning and relevance to your products in line with specific requirements (design brief, corporate identity, brand image, market positioning, competitors, current and future trends).
It is our rigorous analysis and search for meaning and relevance at all stages of the design process, which enable us to create real value for your brand. We take into account the numerous factors that contribute to building sustainable business for your company (more desirable products, stronger user experience, clearer and more impactful brand image and greater customer loyalty). Design can only truly fulfil its role in this way, transforming an expense into a real investment.
Love, beauty and glory… NO! Project, passion and purpose… YES!
For you, creating the right products at the right time is essential. The stakes are high. It’s all about making the right decisions. You are demanding when it comes to choosing your design professional (industrial/consulting/coaching), and rightly so. But what does it mean to be a professional industrial designer?
Being professional is about giving you the right design solution to your project requirements in a timely manner, but that is not all. It is also about helping you understand why. Why the solution is relevant and why it fits. We use objective criteria to test design viability and potential value creation for your business. This means having the necessary skills to assist you at all stages of the product design process (market analysis, customer expectations, branding, CAD design, follow up, industrialisation). But it also implies having the consulting and design coaching expertise to address all issues related to your business development.
We founded Sequoia-studio in order to practise our profession as we see it: with passion, purpose and a high level of professionalism. And it is because we share this vision with you that we will work well together and overcome the multiple challenges of today’s marketplace.
Intuitive, curious, patient, and positive in any occasion, Pascal is an industrial designer passionate of shapes, art and sociology and for whom design is synonymous with the understanding of each other and of smart and responsible progress.
Calm, curious, and as enthusiastic and demanding, and from turn to turn methodical and intuitive, but always pragmatic, Nicolas is particularly interested in the relationships and interactions of Men / products / companies. Because everything is evolving and the role of a designer is to understand and support this change for it to benefit to everybody.
A creative team of 5 senior industrial designers to design your products, but also accompany you with our consulting and coaching services. A multicultural team, with a strong field experience of more than 24 cumulated years in China, mastering the universe and cultural codes of Europe and Asia.
Our new website is not fully populated with all our projects and missions yet.